Nugget® play furniture: For Growing Imaginations™
Since 2014, our mission has been to grow imaginations through thoughtfully designed, surprisingly fun kids’ play furniture that delights kids and grownups alike, and brings the spirit of play into everyday life at home.
How it started (and how it’s going!)
When we launched Nugget® Comfort in 2014, we weren’t trying to invent a new kind of kids’ play furniture — we just wanted to make a better futon.
Specifically, one that was portable and durable and versatile enough that it would be in use for years, not in a dumpster after just a few months. In the hands of kids, though, our infinitely configurable play couch turned into something we hadn’t expected: a platform for open-ended play, and a portal to points unknown.
Word spread, and The Original Play Couch™ became a must-have item for families, who found endless ways to create and build and play with the Nugget play couch. Play furniture — real furniture that’s really, really playwithable™ — was born. We never could have imagined that a decade later, we’d have sold more than a million Nuggets!
In 2024, we invented Chunk™, The World’s First Play Ottoman™! Once again, we’d created something simple and yet supremely functional: a piece of play furniture that invites open-ended play but still blends with the grownup furniture. With curiosity, creativity, and humor, our products are growing imaginations for kids, parents, and everyone in between.
What we believe
We believe every kid is the most creative person on Earth.
And we believe that the most creative people on earth don’t need a lot of stuff to fuel their imaginations: They just need excellent building blocks to create a spark.
Nugget® play furniture fulfills our guiding belief that toy minimalism leads to Play Maximalism — encouraging imagination, creativity, and open-ended play. And with more than 55,000+ five-star ratings and a bunch of fun awards, we’re not the only ones who think so!
We’re excited to be leaders in the play furniture industry, unlocking barriers to playtime for more of the world’s most creative people every day.
How we work
Call it youthful innocence or naïveté, but we think products are only worth making if they come from a business we’re proud to stand behind (and sit on). We operate with intention, thoughtfulness, and sincerity at every turn, and put our team, customers, and community before the pursuit of short-term profits.
To us, “growing imaginations” doesn’t just mean challenging old conventions about what can be a toy or whether furniture can be played with. It also means challenging assumptions about how grownups do business — starting, first and foremost, with ourselves.
Where we work
Ever since the days when we compressed each Nugget® for shipping using a pile of cinder blocks and a forklift, we’ve had an appreciation for making a physical product, and for touching it ourselves before it went out the door.
Today, that spirit is alive and well at Nugget HQ, our 100,000 square foot-headquarters in Butner, NC, just north of the Research Triangle. The pride we take in being an American manufacturer — and having the opportunity to build on North Carolina’s rich furniture legacy — remains core to our identity. We still assemble and ship each piece of Nugget® play furniture ourselves, using tools we designed ourselves. Just like the old days.