Furniture for growing imaginations.
Our mission is to grow imaginations through thoughtfully designed, surprisingly fun kids’ furniture that delights kids and grownups alike, and brings the spirit of play into everyday life at home.
How It Started
When we launched Nugget in 2014, we weren’t trying to invent a new kind of kids’ furniture — we just wanted to make a better futon.
Specifically, one that was portable and durable and versatile enough that it would be in use for years, not in a dumpster after just a few months. In the hands of young families, though, our infinitely configurable futon turned into something we hadn’t expected: a platform for open-ended play, a portal to points unknown.
As word spread and the Nugget “play couch” became a must-have item for parents, we tinkered with our product and our tactics, but not our voice or our DNA. The audience had shifted, but the personality we had launched with — marked by curiosity, creativity, humor, and honesty — remained as relevant as ever. That’s how we still approach our work today, and how we’re able to grow imaginations for kids, parents, and everyone in between.
What We Believe
We think kids are the most creative people on Earth.
But over the years, there’s always been one thing that got in the way: grownups. From “that’s not a toy!” to “get down from there!” every ingenious kid-led idea or creation was seemingly off-limits or against the rules.
So we pulled a fast one on the grownups (psst — don’t tell them!), with a couch that was modern enough to sit next to the grownup home decor, but playful enough to be a new favorite toy. Hundreds of thousands of Nuggets and happy Nuggeteers later, we’re only a teeny, tiny bit sorry for the trickery. And we’re excited to be leaders in the play furniture industry, unlocking barriers to playtime for more of the world’s most creative people every day.
How We Work
Call it youthful innocence or naïveté, but we think products are only worth making if they can come from a business we’re proud to stand behind (and sit on). We operate with intention, thoughtfulness, and sincerity at every turn, and put our team, customers, and community before the pursuit of short-term profits.
To us, “growing imaginations” doesn’t just mean challenging old conventions about what can be a toy or whether furniture can be played with, it also means challenging assumptions about how grownups do business — starting, first and foremost, with ourselves.
